Read this page and become an instant SEO guru
Things you should do
Tell the World exactly what you do
Search engines are smart. The first step to being seen by the people who want what you have to offer is to describe exactly what that is accurately.
Tell the World what’s in it for them
After you explain what it is you do, you need to tell them why they should care. If you are asking people for their money or their support, you need to tell them exactly why that benefits them.
Give useful content away for free
Not only will writing about what you do increase your prominence in search engine results; it will inspire a sense of obligation in your visitors. You’ve done them a favour, so they’re that much more likely to return it.
Never forget that you are an expert
Skilled and experienced people often take their own skills and experience for granted. But other people are paying you for your talents precisely because other people don’t have them.
You don’t know how much you know until you write it down. Once you start writing it down, you might even find it as useful as others do.
Things you shouldn’t do
Don’t stop
Search engine bots love fresh content. “Little And Often” should be your motto. Try to publish something new and relevant at least once every couple of weeks.
The best way to do this online is to write a blog. Blogging software makes this so much easier.
Don’t annoy your guests
You hate it when you visit a website and a video you didn’t ask to see starts up without your consent and tells you things you don’t want to know about the site you’re visiting. So don’t make other people hate you by doing the same to them.
Don’t make them scroll further to do the one thing they came to do.
Don’t play games
SEO cowboys will push all sorts of tricks on you to try to game the system. They’ll wibble on about “backlinks” and “AI-generated copy” and tell you to use a hundred words when ten will do—and then use a hundred synonyms for those words.
Don’t listen to them. At best, these techniques will win only temporary gains; at worst, you could be blacklisted by Google.
Write honestly and plainly and accurately. Build it cleanly and they will come.
Tech tips
Use a content-management system (CMS)
We recommend WordPress. It’s free, popular, simple, and powerful. But the important thing is to build your website on a standard framework that is designed to be read by both humans and machines.
Set your CMS up the right way
It’s not enough to use a standard platform for your website; you should make sure you configure it so that it works for search engine bots—as well as for you, your clients, and your business.
On this site, we will lead you by the hand through setting up WordPress so that you can get the most out of it.