How To Choose Your Domain Name

We advocate thinking VERY carefully before deciding on a domain name, like a tattoo, a domain name has the potential to damage your brand for life!

Despite the fact that folks these days think that Google IS the internet, an address can make or break you.

Play and experiment with potential names at NameCheap here.

If you want to be Global, go .COM

Dictionary words and very generic phrases are usually terribly expensive, or in the hands of speculators, sitting on them, waiting for a profit.

If, like some of us, you are in the UK and do not want to export, go for .CO.UK or .UK (cheaper generally, too), or whatever country you are in. Or if you absolutely must, go comedy value, from the comprehensive list of available suffixes here. If you are a massive Star Trek fan with a spare $385,000 USD, you could have B.org

Be aware that you will be spelling this address out to folks, quite literally, forever. But brevity may not be your friend either.

Shortest available GMail address’ are 6 characters, so some fool thought it’d be a good idea to remove the vowels from Immersion Heaters & have immhtr as my address. Now I have to spell it out, using the phonetic alphabet every bloody time, due to my gammy Mercian Accent, “Indigo, Mother Mother…” PITA.