Do you really want a website?
At every stage in this process, as with any aspect of your business, you should be asking yourself: What do I want to achieve?
Do you want more sales? Do you want a new place to sell? Do you want to advertise yourself and/or your services/products? Do you want an “online business card”?
Very often, the means to achieve these goals is not to pay for or to build your own website. Even if the solution is some kind of online presence, that presence need not be a private website of your own, but an account with a service like Google or Amazon or Shopify or Wix or Squarespace.